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It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising. Yes you heard me right. Even advertising. Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future. Others believe that [...]
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Ok, so I don’t actually have a complete list yet (mostly because I really want to take the time to trawl through my library again) but that’s where you come in. Let’s hear what you think should be on this list. I’ll kick it off with some of my fave’s here and keep adding to them as [...]
Asides
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- We're building a list of the 100 top books for PR people. The list is going to be a living document of sorts and I'll add to it as and when I have the time to write little snippets for each book on it. Comment. Suggest a book(s). Tell me more about what you thought of the ones on the list. #
- I'd love to hear what you think and more importantly learn more from and about you. Drop me a line. Leave a comment! #
- Keep an eye out for our new look ... it's currently under construction so tell us what you'd like to see and we'll keep it in mind. #
Welcome to Journeys Through The Line
A place to share your ideas and bounce your thoughts off some of mine. So leave me a comment. Drop me a line at stephen at arciscommunications dot com - I’d love to hear what you think! Or better yet do both. We’re also in the midst of designing our first actual template for Journeys Through The Line so bear with the one we have now and do let us know if you would like to see anything in particular for the new design.
Journeys Through The Line - regardless of what medium or tool you employ (above, below and in between the line), if it’s about Public Relations or Branding then it’s at home here.
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