Archive for September, 2008
JetBlue auctions = full planes, free public relations, value for consumers
A recent campaign saw JetBlue putting tickets and vacation packages up for auction on eBay. The result? Word of mouth marketing. Potential increase in sales. Happy consumers. Very little costs to them. A pretty decent win-win situation all around wouldn’t you say?
New look coming
Keep an eye out for our new look … it’s currently under construction so tell us what you’d like to see and we’ll keep it in mind.
Be polite. It works!
A conversation with a couple of senior journalists earlier tonight reinforced the fact that we’re quickly losing the art of being polite - courtesy and professionalism. Ironic really for an industry that is focused on (positive) brand experiences and guiding businesses in the art of relating to their publics.
Microsoft Strikes Back … Finally!
Apple had cool machines, software and advertising. All the cool kids used Macs. I Pods ruled and you were considered ‘creative’ if you carried a fruit marked machine. On the other hand, if you used Windows you were square. A business person. You wore glasses and were a nerd.
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
Under Construction
This is the home of the official blog by Stephen P Francis from Arcis Communicatons.
It is UNDER CONSTRUCTION and will remain so for a little while - so do bear with the mess!
Arcis Communications is a Malaysian Public Relations, Branding and Marketing Communications firm based in Kuala Lumpur, Malaysia.
Expect updates soon!
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