A Public Relations + Branding Blog where we get back to the basics
Archive for October, 2008
Wisdom of crowds, Folly of crowds
Social media efforts have failed as a resource for serious thoughts, a reliable and credible place of discussion and more importantly, a source that can be trusted to provide information that is true, accurate and timely.
Link this!
How are newspapers handling their digital versions - do they just link to their own content or have they come to terms with the realities of needing links to other sources to ensure their readers see them as relevant. Findings from a UK based SEO company seem to indicate that they just might have seen the light of day …
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
© 2008 Journeys Through The Line. 
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