Archive for November, 2008
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Change. Change now. Actually, you needed to change yesterday.
We are today living with and seeing the first fully digital generation consumers making their presence felt today.
What do I mean? These are people who don’t use alarm clocks - their mobile phones wake them. Reminders are built into devices as diverse as their notebook computers (that do more then just help them write letters!) [...]
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Clean that ashtray, close the sale
In business today more than ever, the small things matter. But just how important are they?
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
Communities - what does it take?
Building communities isn’t as simple or as hard as you’d think. There’s all kinds of things you can do to either help or hinder your community both online and offline - let’s look at some of them!
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