branding

It’s time to leave when …

It’s time to leave - meaning you resign from working with a company or a client - when you know that you care more about their brand than they do.

If maintaining a brand - the essence of it, what it stands for, the culture and the quality - are not something that the brand manager gets and is willing to stand for … then why do it? Worse, anything you do try will either be (i) vetoed or (ii) mangled.

If a brand is to be built, maintained and survive/ thrive then you have to have passion both inside it (the people who work for the brand) and outside it (the agencies, consultants, consumers, communities)

Save the effort for brands that care about themselves. Thankfully there are enough companies, individuals and organisations out there that are literally waiting for someone to help them.

Go work with / for them instead - you’re happy, they’re happy and most importantly, the consumer’s who support the brand get some additional value for their money.

© 2008 Journeys Through The Line.