branding

Sometimes, it’s better not to know

So, what’s your problem?

Ever walked into a room ready to give that company or individual the perfect solution to their communications/ branding/ public relations/ social networking problems?

You have the tools. You’ve got dozens of case studies. You know exactly what they need!

Well, here’s a thought - next time, walk in knowing nothing.

That way, you might actually give them a solution they want and need … rather then what you think they want and need.

Sometimes, it really is better not to know anything except when to ask the question “So, what’s your problem?”

When was the last time you gave someone the chance to tell you what they needed? How did that work for you?

© 2008 Journeys Through The Line.