Which comes first - hype or substance? Looking around you these days, you’d be forgiven if you couldn’t answer that at first blush.
Do you know what you want? You’d be surprised how many people don’t!
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
Can your company use it’s products to make a point and ensure that you’re remembered by everyone you meet? I’ve got an example of one who does here.
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