branding

Thinking outside the … block

Lego blocks that is.

While doing some research for a design job I’m working on, I came across this inspired example of a company that is doing more with it’s brand than just going through the motions.

So, Lego is a company that many of us find synonymous with the toys of our childhood. Of course the fact that Lego blocks and their enthusiasts span all ages and sizes (as any search on Google will show you!) is another point in it’s favour.

But it IS cool when you see a company take something is so unique to it - in this case their fig people (the little figurines you find among lego blocks) - and it uses it to make a point.

Fig people name cards.

Now THAT’s something you’ll remember. And talk about. And pass around. And maybe even covet.

You can see the original post here along with a sample of the lego/card in question - thanks to Alexander Kjerulf’s Chief Happiness Officer site.

(We’re having some issues loading images right now so bear with the links)

So what’s unique about your brand/ company/ personality that you can extend and enhance to make sure that people and companies remember you/ your brand/ your product and service? What other examples have you seen of a company using it’s own products in new unique ways?

© 2009 Journeys Through The Line.