Archive for April, 2009
Public Relations is NOT just Publicity
There exists a common misconception that public relations (PR) is about how many pieces you get in the media. How much ink your client gets. How many times they appear on television.
Some practitioners help spread this myth. And the thing is - it IS a myth. Publicity is what this is. And publicity is only [...]
Manage expectations or lose control
Consultants are the butt of jokes all the time. Public Relations consultants especially. And part of the problem really lies with us - we just don’t take enough time explaining what we do in a way that shows value and manages people’s expectations. That includes client expectations - something that can make or break an [...]
What it takes to be a Great Public Relations person
How do you find or create an excellent public relations practitioner? It’s part art and part science. The science part - we’ve got some pointers here.
Why Nothing is Important
Pessimistic as that might sound, the post’s title is actually a nod towards being optimistic. To having faith. To being willing to try - and fail or succeed.
The reason this is preying on my mind is that I’m in the midst of getting an idea of the ground.
For the past 18 months, I’ve been fortunate [...]
How does Public Relations help Sales? Give me some examples!
Share some examples of how Public Relations has or is helping you with sales
Storytellers wanted
Remember the old ways - when storytellers were loved and welcomed? Imagine being as popular with your community!
The value of asking
Sometimes you’d be amazed by the amount of information - and more importantly, insight - that you can get into a situation simply by asking a question.
I was reminded of that simple fact recently when we were planning a roll out for some products at a clients place. When discussing the media campaign, we had [...]
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