Archive for June, 2009
Flexibility
How flexible are you - and how flexible should you be?
PR by any other name…
is still important. And in many cases may even be more effective.
Many communications, branding, marketing and even advertising pro’s are often stuck in a rut. They believe that if a campaign doesn’t involve the media, advertising or at least an interview of some sort then it isn’t real public relations.
But what if public relations is [...]
New ground, old rules
Business is tough.We all know this.
We’re working and playing in an economy that makes toffee look watery! But all things being equal, you’re probably constantly chasing a share of the market that is being chased by several companies.
If you’re lucky, you’re ‘dominant.’ If not, then you’ll be the fortunate one that is labelled as ‘dynamic [...]
You don’t matter
Less talk + More action = Sales
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