public relations

PR by any other name…

is still important. And in many cases may even be more effective.

Many communications, branding, marketing and even advertising pro’s are often stuck in a rut. They believe that if a campaign doesn’t involve the media, advertising or at least an interview of some sort then it isn’t real public relations.

But what if public relations is what we’ve been saying it is all along - how the public(s) that matter relate to you and your brand?

Take an event I attended recently by 360 Degree Fashions. In collaboration with a monthly event, FashFab, at a local hotspot, the event showcased the lifestyle, fashion and products that a typical buyer of 360 Degree’s products would enjoy. More importantly it showcased it to a captive audience of the right people in the right place!

Now this isn’t all that the brand and it’s owner does. They do media and everything else you would expect but they also aren’t tied to the norm. To the expected. To the formulaic measurements and methods that a lot of us are still stuck in.

Now that’s PR. It’s also sales. And marketing. And branding.

In a word - communcations. In the end, isn’t THAT what PR is all about?

What other brands have you seen that use PR in new wonderful or just plain effective ways to get things done that doesn’t involve media or advertising?

© 2009 Journeys Through The Line.