Archive for September, 2009
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
But does it work?
Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.
Simple isn’t easy
Keeping it simple is harder than it looks.
corporate social responsilibility is more than a cheque
It’s a way of acting, thinking, being and doing.
These days, the norm seems to be that a good CSR program involves either planting a tree, giving a cheque, donating some sort of vehicle or in some cases an outreach or education program.
Now, there’s nothing wrong with all of these … they do some good after [...]
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