public relations

corporate social responsilibility is more than a cheque

It’s a way of acting, thinking, being and doing.

These days, the norm seems to be that a good CSR program involves either planting a tree, giving a cheque, donating some sort of vehicle or in some cases an outreach or education program.

Now, there’s nothing wrong with all of these … they do some good after all. But it’s a little off tangent from the actual spirit behind the entire effort when you think about it.

Corporate Social Responsibility is about everything you do ever day of the year. It’s about being a responsible corporation - and that starts with you!

It’s about yourr responsibility to your stakeholders, employees, partners, bosses, the public and pretty much anyone else that interacts with you and your brand at any time.

The best CSR programs are the ones that actually make a difference in the long run - not just a flash in the pan effort to garner some ink or to have your picture taken. That would be irresponsible wouldn’t you say?

So what examples do you have of corporations who walk the talk?

© 2009 Journeys Through The Line.