Stephen P Francis
New tools. Old solution
Which comes first - hype or substance? Looking around you these days, you’d be forgiven if you couldn’t answer that at first blush.
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
What’s different about you?
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
Thinking outside the … block
Can your company use it’s products to make a point and ensure that you’re remembered by everyone you meet? I’ve got an example of one who does here.
Advertising driven tests for students?
So, not really a post about marketing or branding or even public relations. More about how marketeers will see an increase in the number of opportunities as savvy individuals - or desperate times - create new options.
According to this report on USA Today, a calculus teacher facing budget cuts has started selling .. wait for [...]
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Change. Change now. Actually, you needed to change yesterday.
We are today living with and seeing the first fully digital generation consumers making their presence felt today.
What do I mean? These are people who don’t use alarm clocks - their mobile phones wake them. Reminders are built into devices as diverse as their notebook computers (that do more then just help them write letters!) [...]
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Clean that ashtray, close the sale
In business today more than ever, the small things matter. But just how important are they?
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
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