branding
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
Why Nothing is Important
Pessimistic as that might sound, the post’s title is actually a nod towards being optimistic. To having faith. To being willing to try - and fail or succeed.
The reason this is preying on my mind is that I’m in the midst of getting an idea of the ground.
For the past 18 months, I’ve been fortunate [...]
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
What’s different about you?
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
Thinking outside the … block
Can your company use it’s products to make a point and ensure that you’re remembered by everyone you meet? I’ve got an example of one who does here.
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Clean that ashtray, close the sale
In business today more than ever, the small things matter. But just how important are they?
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
The Power of Passion
Is passion only about the physical? Or is it part of the secret sauce that fuels the engines of today’s best brands, companies and leaders?
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
Recent Comments