marketing communications
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
Why Nothing is Important
Pessimistic as that might sound, the post’s title is actually a nod towards being optimistic. To having faith. To being willing to try - and fail or succeed.
The reason this is preying on my mind is that I’m in the midst of getting an idea of the ground.
For the past 18 months, I’ve been fortunate [...]
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Can I please say Thank You to someone?
Why is telling someone that they’re doing a great job such a problem? Companies spend millions of dollars annually building and maintaining the infrastructure needed to let customers complain. So where’s the “I’m Happy And Want To Tell You” button?
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