Journeys Through The Line | communications

New ground, old rules

By Stephen P Francis ⋅ June 3, 2009 ⋅ 7,114 comments

Business is tough.We all know this.
We’re working and playing in an economy that makes toffee look watery! But all things being equal, you’re probably constantly chasing a share of the market that is being chased by several companies.
If you’re lucky, you’re ‘dominant.’ If not, then you’ll be the fortunate one that is labelled as ‘dynamic [...]

You don’t matter

By Stephen P Francis ⋅ June 1, 2009 ⋅ 6,116 comments

Less talk + More action = Sales

Sales without sales

By Stephen P Francis ⋅ May 31, 2009 ⋅ 7,285 comments

Can sales be generated without salespeople?

Who’s your sponsor?

By Stephen P Francis ⋅ May 4, 2009 ⋅ 7,221 comments

Who’s recommending you? More importantly - who can you safely say you would allow to act as a character reference for you or your business?

Public Relations is NOT just Publicity

By Stephen P Francis ⋅ April 15, 2009 ⋅ 8,053 comments

There exists a common misconception that public relations (PR) is about how many pieces you get in the media. How much ink your client gets. How many times they appear on television.
Some practitioners help spread this myth. And the thing is - it IS a myth. Publicity is what this is. And publicity is only [...]

Manage expectations or lose control

By Stephen P Francis ⋅ April 14, 2009 ⋅ 5,716 comments

Consultants are the butt of jokes all the time. Public Relations consultants especially. And part of the problem really lies with us - we just don’t take enough time explaining what we do in a way that shows value and manages people’s expectations. That includes client expectations - something that can make or break an [...]

What it takes to be a Great Public Relations person

By Stephen P Francis ⋅ April 10, 2009 ⋅ 6,794 comments

How do you find or create an excellent public relations practitioner? It’s part art and part science. The science part - we’ve got some pointers here.

Why Nothing is Important

By Stephen P Francis ⋅ April 9, 2009 ⋅ 6,529 comments

Pessimistic as that might sound, the post’s title is actually a nod towards being optimistic. To having faith. To being willing to try - and fail or succeed.
The reason this is preying on my mind is that I’m in the midst of getting an idea of the ground.
For the past 18 months, I’ve been fortunate [...]