communications
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
The Power of Passion
Is passion only about the physical? Or is it part of the secret sauce that fuels the engines of today’s best brands, companies and leaders?
Can traditional media make the jump online and still make money?
In looking at the various reports that came out in different parts of the world, I was wondering where we can expect to be in terms of the media scene - consumption of news and where we get it - in five years. More importantly would we have a common model globally or would different countries have totally different approaches?
Can I please say Thank You to someone?
Why is telling someone that they’re doing a great job such a problem? Companies spend millions of dollars annually building and maintaining the infrastructure needed to let customers complain. So where’s the “I’m Happy And Want To Tell You” button?
PR that’s shiny - one car wash at a time
How can you refresh your customer’s impression on an on-going basis? Surprise them! That’s what the J.W. Marriott in Kuala Lumpur, Malaysia did to me recently.
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
Read anything good lately?
Reading. We all learn it - and spend years doing so too. So why is it that we’re finding it more and more difficult to do the most obvious thing possible to learn from people around us. Do books still have a place for the digitally enhanced, technologically savvy PR and branding professional of today?
100 books every Public Relations (PR) / Branding professional should read
Ok, so I don’t actually have a complete list yet (mostly because I really want to take the time to trawl through my library again) but that’s where you come in.
Let’s hear what you think should be on this list.
I’ll kick it off with some of my fave’s here and keep adding to them as [...]
Wisdom of crowds, Folly of crowds
Social media efforts have failed as a resource for serious thoughts, a reliable and credible place of discussion and more importantly, a source that can be trusted to provide information that is true, accurate and timely.
Link this!
How are newspapers handling their digital versions - do they just link to their own content or have they come to terms with the realities of needing links to other sources to ensure their readers see them as relevant. Findings from a UK based SEO company seem to indicate that they just might have seen the light of day …
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