Journeys Through The Line | public relations

Service is …

By Stephen P Francis ⋅ June 28, 2010 ⋅ Post a comment

Expectations - met or unmet - can cause friction in any professional service scenario. How do you handle this?

It’s about balance

By Stephen P Francis ⋅ September 24, 2009 ⋅ Post a comment

Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]

But does it work?

By Stephen P Francis ⋅ September 10, 2009 ⋅ Post a comment

Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.

Simple isn’t easy

By Stephen P Francis ⋅ September 9, 2009 ⋅ Post a comment

Keeping it simple is harder than it looks.

corporate social responsilibility is more than a cheque

By Stephen P Francis ⋅ September 8, 2009 ⋅ Post a comment

It’s a way of acting, thinking, being and doing.
These days, the norm seems to be that a good CSR program involves either planting a tree, giving a cheque, donating some sort of vehicle or in some cases an outreach or education program.
Now, there’s nothing wrong with all of these … they do some good after [...]

It’s the little things …

By Stephen P Francis ⋅ July 27, 2009 ⋅ Post a comment

What are you doing to keep your customers happy - and are you doing is consistently?

Measurement matters

By Stephen P Francis ⋅ July 23, 2009 ⋅ Post a comment

It really is about efficacy and results. Blindly buying advertising based on circulation numbers or possible conversion rates is no longer good enough - are you as marketeers and leaders of businesses asking the tough questions?

PR by any other name…

By Stephen P Francis ⋅ June 5, 2009 ⋅ Post a comment

is still important. And in many cases may even be more effective.
Many communications, branding, marketing and even advertising pro’s are often stuck in a rut. They believe that if a campaign doesn’t involve the media, advertising or at least an interview of some sort then it isn’t real public relations.
But what if public relations is [...]

New ground, old rules

By Stephen P Francis ⋅ June 3, 2009 ⋅ Post a comment

Business is tough.We all know this.
We’re working and playing in an economy that makes toffee look watery! But all things being equal, you’re probably constantly chasing a share of the market that is being chased by several companies.
If you’re lucky, you’re ‘dominant.’ If not, then you’ll be the fortunate one that is labelled as ‘dynamic [...]