public relations
What’s different about you?
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
Advertising driven tests for students?
So, not really a post about marketing or branding or even public relations. More about how marketeers will see an increase in the number of opportunities as savvy individuals - or desperate times - create new options.
According to this report on USA Today, a calculus teacher facing budget cuts has started selling .. wait for [...]
Change. Change now. Actually, you needed to change yesterday.
We are today living with and seeing the first fully digital generation consumers making their presence felt today.
What do I mean? These are people who don’t use alarm clocks - their mobile phones wake them. Reminders are built into devices as diverse as their notebook computers (that do more then just help them write letters!) [...]
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Clean that ashtray, close the sale
In business today more than ever, the small things matter. But just how important are they?
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
The Power of Passion
Is passion only about the physical? Or is it part of the secret sauce that fuels the engines of today’s best brands, companies and leaders?
Can I please say Thank You to someone?
Why is telling someone that they’re doing a great job such a problem? Companies spend millions of dollars annually building and maintaining the infrastructure needed to let customers complain. So where’s the “I’m Happy And Want To Tell You” button?
PR that’s shiny - one car wash at a time
How can you refresh your customer’s impression on an on-going basis? Surprise them! That’s what the J.W. Marriott in Kuala Lumpur, Malaysia did to me recently.
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
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