communities
Why Nothing is Important
Pessimistic as that might sound, the post’s title is actually a nod towards being optimistic. To having faith. To being willing to try - and fail or succeed.
The reason this is preying on my mind is that I’m in the midst of getting an idea of the ground.
For the past 18 months, I’ve been fortunate [...]
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Communities - what does it take?
Building communities isn’t as simple or as hard as you’d think. There’s all kinds of things you can do to either help or hinder your community both online and offline - let’s look at some of them!
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