media
New tools. Old solution
Which comes first - hype or substance? Looking around you these days, you’d be forgiven if you couldn’t answer that at first blush.
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
Read anything good lately?
Reading. We all learn it - and spend years doing so too. So why is it that we’re finding it more and more difficult to do the most obvious thing possible to learn from people around us. Do books still have a place for the digitally enhanced, technologically savvy PR and branding professional of today?
Wisdom of crowds, Folly of crowds
Social media efforts have failed as a resource for serious thoughts, a reliable and credible place of discussion and more importantly, a source that can be trusted to provide information that is true, accurate and timely.
Link this!
How are newspapers handling their digital versions - do they just link to their own content or have they come to terms with the realities of needing links to other sources to ensure their readers see them as relevant. Findings from a UK based SEO company seem to indicate that they just might have seen the light of day …
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
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