advertising
Service is …
Expectations - met or unmet - can cause friction in any professional service scenario. How do you handle this?
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
But does it work?
Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.
Measurement matters
It really is about efficacy and results. Blindly buying advertising based on circulation numbers or possible conversion rates is no longer good enough - are you as marketeers and leaders of businesses asking the tough questions?
Storytellers wanted
Remember the old ways - when storytellers were loved and welcomed? Imagine being as popular with your community!
Can traditional media make the jump online and still make money?
In looking at the various reports that came out in different parts of the world, I was wondering where we can expect to be in terms of the media scene - consumption of news and where we get it - in five years. More importantly would we have a common model globally or would different countries have totally different approaches?
100 books every Public Relations (PR) / Branding professional should read
Ok, so I don’t actually have a complete list yet (mostly because I really want to take the time to trawl through my library again) but that’s where you come in.
Let’s hear what you think should be on this list.
I’ll kick it off with some of my fave’s here and keep adding to them as [...]
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
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