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apple

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Value or Volume - which one do you really want?

Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?

Wisdom of crowds, Folly of crowds

Social media efforts have failed as a resource for serious thoughts, a reliable and credible place of discussion and more importantly, a source that can be trusted to provide information that is true, accurate and timely.