// archives

brand

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It’s the little things …

What are you doing to keep your customers happy - and are you doing is consistently?

Know the ending

Do you know what you want? You’d be surprised how many people don’t!

What’s different about you?

How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!

Thinking outside the … block

Can your company use it’s products to make a point and ensure that you’re remembered by everyone you meet? I’ve got an example of one who does here.

It’s time to leave when …

If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …

Sometimes, it’s better not to know

Having all the answers works. But sometimes, asking the right questions works even better!

Should PR Design? Should Design be about PR?

Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?

100 books every Public Relations (PR) / Branding professional should read

Ok, so I don’t actually have a complete list yet (mostly because I really want to take the time to trawl through my library again) but that’s where you come in.
Let’s hear what you think should be on this list.
I’ll kick it off with some of my fave’s here and keep adding to them as [...]