branding
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
But does it work?
Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.
Flexibility
How flexible are you - and how flexible should you be?
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
What’s different about you?
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
Thinking outside the … block
Can your company use it’s products to make a point and ensure that you’re remembered by everyone you meet? I’ve got an example of one who does here.
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
The Power of Passion
Is passion only about the physical? Or is it part of the secret sauce that fuels the engines of today’s best brands, companies and leaders?
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