branding
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
100 books every Public Relations (PR) / Branding professional should read
Ok, so I don’t actually have a complete list yet (mostly because I really want to take the time to trawl through my library again) but that’s where you come in.
Let’s hear what you think should be on this list.
I’ll kick it off with some of my fave’s here and keep adding to them as [...]
Link this!
How are newspapers handling their digital versions - do they just link to their own content or have they come to terms with the realities of needing links to other sources to ensure their readers see them as relevant. Findings from a UK based SEO company seem to indicate that they just might have seen the light of day …
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
JetBlue auctions = full planes, free public relations, value for consumers
A recent campaign saw JetBlue putting tickets and vacation packages up for auction on eBay. The result? Word of mouth marketing. Potential increase in sales. Happy consumers. Very little costs to them. A pretty decent win-win situation all around wouldn’t you say?
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
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