brands
But does it work?
Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
What’s different about you?
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
The Power of Passion
Is passion only about the physical? Or is it part of the secret sauce that fuels the engines of today’s best brands, companies and leaders?
100 books every Public Relations (PR) / Branding professional should read
Ok, so I don’t actually have a complete list yet (mostly because I really want to take the time to trawl through my library again) but that’s where you come in.
Let’s hear what you think should be on this list.
I’ll kick it off with some of my fave’s here and keep adding to them as [...]
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
Microsoft Strikes Back … Finally!
Apple had cool machines, software and advertising. All the cool kids used Macs. I Pods ruled and you were considered ‘creative’ if you carried a fruit marked machine. On the other hand, if you used Windows you were square. A business person. You wore glasses and were a nerd.
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
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