A Public Relations + Branding Blog where we get back to the basics
customer service
Can I please say Thank You to someone?
Why is telling someone that they’re doing a great job such a problem? Companies spend millions of dollars annually building and maintaining the infrastructure needed to let customers complain. So where’s the “I’m Happy And Want To Tell You” button?
PR that’s shiny - one car wash at a time
How can you refresh your customer’s impression on an on-going basis? Surprise them! That’s what the J.W. Marriott in Kuala Lumpur, Malaysia did to me recently.
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
© 2008 Journeys Through The Line. 
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