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journalism

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Can traditional media make the jump online and still make money?

In looking at the various reports that came out in different parts of the world, I was wondering where we can expect to be in terms of the media scene - consumption of news and where we get it - in five years. More importantly would we have a common model globally or would different countries have totally different approaches?

Be polite. It works!

A conversation with a couple of senior journalists earlier tonight reinforced the fact that we’re quickly losing the art of being polite - courtesy and professionalism. Ironic really for an industry that is focused on (positive) brand experiences and guiding businesses in the art of relating to their publics.