malaysia
Flexibility
How flexible are you - and how flexible should you be?
Clean that ashtray, close the sale
In business today more than ever, the small things matter. But just how important are they?
Can I please say Thank You to someone?
Why is telling someone that they’re doing a great job such a problem? Companies spend millions of dollars annually building and maintaining the infrastructure needed to let customers complain. So where’s the “I’m Happy And Want To Tell You” button?
PR that’s shiny - one car wash at a time
How can you refresh your customer’s impression on an on-going basis? Surprise them! That’s what the J.W. Marriott in Kuala Lumpur, Malaysia did to me recently.
Link this!
How are newspapers handling their digital versions - do they just link to their own content or have they come to terms with the realities of needing links to other sources to ensure their readers see them as relevant. Findings from a UK based SEO company seem to indicate that they just might have seen the light of day …
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
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