marketing
Service is …
Expectations - met or unmet - can cause friction in any professional service scenario. How do you handle this?
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
Flexibility
How flexible are you - and how flexible should you be?
New ground, old rules
Business is tough.We all know this.
We’re working and playing in an economy that makes toffee look watery! But all things being equal, you’re probably constantly chasing a share of the market that is being chased by several companies.
If you’re lucky, you’re ‘dominant.’ If not, then you’ll be the fortunate one that is labelled as ‘dynamic [...]
Sales without sales
Can sales be generated without salespeople?
Storytellers wanted
Remember the old ways - when storytellers were loved and welcomed? Imagine being as popular with your community!
New tools. Old solution
Which comes first - hype or substance? Looking around you these days, you’d be forgiven if you couldn’t answer that at first blush.
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
It’s time to leave when …
If you’re working for a brand - when is it time to stop trying and move on? This is a common question many younger associates of ours struggle with …
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
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