marketing
JetBlue auctions = full planes, free public relations, value for consumers
A recent campaign saw JetBlue putting tickets and vacation packages up for auction on eBay. The result? Word of mouth marketing. Potential increase in sales. Happy consumers. Very little costs to them. A pretty decent win-win situation all around wouldn’t you say?
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
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