A Public Relations + Branding Blog where we get back to the basics
media
New tools. Old solution
Which comes first - hype or substance? Looking around you these days, you’d be forgiven if you couldn’t answer that at first blush.
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
The power of one
or ‘How One Person Can Make or Break a Brand.’ So how does a company make or break its brand? This was the thought that preoccupied me following a recent encounter with my company’s primary bank.
© 2009 Journeys Through The Line. 
Recent Comments