A Public Relations + Branding Blog where we get back to the basics
national geographic channel
PR that’s shiny - one car wash at a time
How can you refresh your customer’s impression on an on-going basis? Surprise them! That’s what the J.W. Marriott in Kuala Lumpur, Malaysia did to me recently.
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
© 2008 Journeys Through The Line. 
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