pr
New tools. Old solution
Which comes first - hype or substance? Looking around you these days, you’d be forgiven if you couldn’t answer that at first blush.
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
What’s different about you?
How do you get people to pay you money for something that doesn’t yet exist. Ask Malaysian real estate developers!
Value or Volume - which one do you really want?
Do you pick more presence or presence with a greater number of key consumers when deciding on the bulk of your marketing/ branding/ PR budgets?
Sometimes, it’s better not to know
Having all the answers works. But sometimes, asking the right questions works even better!
Communities - what does it take?
Building communities isn’t as simple or as hard as you’d think. There’s all kinds of things you can do to either help or hinder your community both online and offline - let’s look at some of them!
The Power of Passion
Is passion only about the physical? Or is it part of the secret sauce that fuels the engines of today’s best brands, companies and leaders?
Can I please say Thank You to someone?
Why is telling someone that they’re doing a great job such a problem? Companies spend millions of dollars annually building and maintaining the infrastructure needed to let customers complain. So where’s the “I’m Happy And Want To Tell You” button?
PR that’s shiny - one car wash at a time
How can you refresh your customer’s impression on an on-going basis? Surprise them! That’s what the J.W. Marriott in Kuala Lumpur, Malaysia did to me recently.
Should PR Design? Should Design be about PR?
Should PR be seated at the same table as product designers, CEO and engineers? When does marketing get involved with the design of a new product - or does it ever? Should it?
Recent Comments