public relations
Service is …
Expectations - met or unmet - can cause friction in any professional service scenario. How do you handle this?
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
But does it work?
Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.
Simple isn’t easy
Keeping it simple is harder than it looks.
It’s the little things …
What are you doing to keep your customers happy - and are you doing is consistently?
Measurement matters
It really is about efficacy and results. Blindly buying advertising based on circulation numbers or possible conversion rates is no longer good enough - are you as marketeers and leaders of businesses asking the tough questions?
Sales without sales
Can sales be generated without salespeople?
Who’s your sponsor?
Who’s recommending you? More importantly - who can you safely say you would allow to act as a character reference for you or your business?
Public Relations is NOT just Publicity
There exists a common misconception that public relations (PR) is about how many pieces you get in the media. How much ink your client gets. How many times they appear on television.
Some practitioners help spread this myth. And the thing is - it IS a myth. Publicity is what this is. And publicity is only [...]
Storytellers wanted
Remember the old ways - when storytellers were loved and welcomed? Imagine being as popular with your community!
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