ROI
It’s about balance
Marketing that is. Public Relations and Branding too for that matter. Even Advertising.
Yes you heard me right. Even advertising.
Now, some of you no doubt subscribe to the view that mass media is a dying breed. Social media and all the new shiny toys like Facebook and Twitter are going to rule the future.
Others believe that [...]
But does it work?
Just because your agency says so , doesn’t make it right. Or the best option available.
Ask the question and you might be surprised at the answer.
Measurement matters
It really is about efficacy and results. Blindly buying advertising based on circulation numbers or possible conversion rates is no longer good enough - are you as marketeers and leaders of businesses asking the tough questions?
Know the ending
Do you know what you want? You’d be surprised how many people don’t!
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