small and medium sized businesses
Clean that ashtray, close the sale
In business today more than ever, the small things matter. But just how important are they?
Microsoft Strikes Back … Finally!
Apple had cool machines, software and advertising. All the cool kids used Macs. I Pods ruled and you were considered ‘creative’ if you carried a fruit marked machine. On the other hand, if you used Windows you were square. A business person. You wore glasses and were a nerd.
Public Relations is …
It is not just about media relations! One of the most common - and controversial - topics that come up when I’m discussing a company’s branding or public relations campaigns is - what IS public relations or branding. Just recently I was sitting with a - now former - member of my team and we were having a rather spirited discussion of what it took to be a public relations / branding / marketing professional today. It was a long conversation and not one to recount briefly - but let’s talk a bit about the public relations component of things.
Recent Comments