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Simple isn’t easy

Keeping it simple is harder than it looks.

Change. Change now. Actually, you needed to change yesterday.

We are today living with and seeing the first fully digital generation consumers making their presence felt today.
What do I mean? These are people who don’t use alarm clocks - their mobile phones wake them. Reminders are built into devices as diverse as their notebook computers (that do more then just help them write letters!) [...]