A Public Relations + Branding Blog where we get back to the basics
word of mouth
Sales without sales
Can sales be generated without salespeople?
JetBlue auctions = full planes, free public relations, value for consumers
A recent campaign saw JetBlue putting tickets and vacation packages up for auction on eBay. The result? Word of mouth marketing. Potential increase in sales. Happy consumers. Very little costs to them. A pretty decent win-win situation all around wouldn’t you say?
© 2009 Journeys Through The Line. 
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